Lewis chess set #britishmuseum

Lewis chess set #britishmuseum (http://ift.tt/XDyfQY)

Scotland 1970’s

Scotland 1970’s (http://ift.tt/1qipaFf)

How Brands Help Us Know Who We Are

This is an extract from an article by Wahyd Vannoni published on the PBS Newhour website. It asks whether we can really know who we are without brands.

“All the world’s a stage,” states Shakespeare in “As You Like It.”

But while the monologue continues to describe how man progresses from infanthood to death in seven stages, let me recast Shakespeare’s allegory in our modern consumer-oriented world.

Brands play two fundamental roles in our lives. The most obvious is that they help us make purchasing decisions. Our lives would come to a standstill if, when faced with hundreds of varieties of breakfast cereal, or shampoo or deodorant in a supermarket, we were to evaluate each and every one objectively. This lurking woe is thankfully minimized by our recognizing a familiar brand among multitudes. We have come to trust its packaging, its colors and all of its elements to the extent that we wouldn’t wish any other companion.

Continue reading on PBS.

Comcast Refuses to Cancel an Account

This is how difficult it is to get your cable service disconnected.

This customer rep (yes I realise the irony of the job title) from Comcast frames the issue from “disconnect a service” to “what’s wrong with the service, we can make it better”.

Well worth listening.

Save $9, Here Are The TechCrunch Staff’s Email Addresses

Wahyd Vannoni:

Great proactive action by the people at TechCrunch. Rather than let other people make money out their email addresses, they published them for free.

Originally posted on TechCrunch:

I hate email. But there’s one thing I hate even more: people selling my email address. Currently trending at the top of Product Hunt, Pressfarm is an email database for tech journalists — and it’s not free.

After creating an account, you can pay $9 a month to get access to a curated list of email addresses of people working for publications such as Business Insider, Re/code, The New York Times, The Wall Street Journal, and, yes, TechCrunch. With a free account, you can only see the names and Twitter handles. In other words, keep your credit card handy if you want the 214 email addresses.

This is nothing new. Countless people have been selling email lists on the Internet. Most of the time, you can get thousands of email addresses for very little money. But Pressfarm is different. It’s a slick website built using…

View original 307 more words

Customer Journey Mapping: Part I – the basics

Originally posted on :

Journey Photo

Customer journey mapping is now synonymous with customer and user experience projects. Designing one can help employees understand the end-to-end journey for the customer and improve understanding of how various functions are involved in delivering the experience. Building a journey map can also be fraught with political and logistical problems. You’re likely to meet people who don’t understand the benefits or who believe a narrative map rather than a visual one will suffice. You may even have to encourage colleagues to move beyond internal process mapping.

Below are a few pointers on how to scope and design a customer journey map which can help visualise the optimum experience you want to deliver to your customers:

1)      Words first. Map out the customer journey using single words/statements first. These might be as simple as ‘find & learn’ or ‘get help.’ The typical journey at a high level won’t be that long…

View original 497 more words

Customer Journey Mapping: Part I – the basics

Originally posted on :

Customer journey mapping is now synonymous with customer and user experience projects. Designing one can help employees understand the end to end journey for the customer and improve understanding of how various functions are involved in delivering the experience. Building a journey map can also be fraught with political and logistical problems. You’re likely to meet people who don’t understand the benefits or who believe a narrative map rather than a visual one will suffice. You may even have to encourage colleagues to move beyond internal process mapping.

Below are a few pointers on how to scope and design a customer journey map which can help visualise the optimum experience you want to deliver to your customers.

1)      Words first. Map out the customer journey using single words/statements first. These might be as simple as ‘find & learn’ or ‘get help. The typical journey at a high level won’t be…

View original 500 more words